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Customer Focus
 
 
 
 
Overview
Proactive Concepts
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Customer Focused Solutions

Customers are the lifeblood of every company. Learning about an issue, problem or company miscue from your customer is not acceptable. Maintaining a valuable, profitable, long-term relationship with your customer base requires proactive, attentive, quality handling of every customer interaction. Every step in the sales cycle from defining customer needs to sales, delivery and support demands that every associate involved works with consistent, accurate and available data in order to better serve the customer.

Unfortunately, the pursuit of quality, responsive customer treatment and ultimately, customer satisfaction, is impeded by client, product and business data that reside on disparate systems that often do not work seamlessly together. Not having an all-encompassing, real-time view of the customer and all information that will impact their service puts businesses at a competitive disadvantage. Operating in "reactive mode" diminishes a company's level of service and value delivered to customers.
Business "surprises" and client issues are sometimes buried in one of the many summary level or voluminous detail level reports that cross your desk everyday. Querying standard and custom reports or executing individual queries across all systems and applications that impact your customer base is simply not feasible. It is time consuming, costly and difficult. A more effective approach to enhancing your customer focus and managing day-to-day events is to utilize automated, real-time monitoring and alerting driven by dynamic business rules.

IntelliSense enhances Customer Focused Decision Making

  • Define, publish, manage and monitor critical customer data and events
  • Provide proactive, real-time, actionable customer alerts from disparate systems based on dynamic business rules
  • Support flexible, intelligent alerting capabilities and supporting decision information
  • Increase efficiency & effectiveness of client related communications and actions
  • Provide only key data relevant to the immediate business decision to the appropriate client resources
  • Maximize customer satisfaction and profitability by eliminating account surprises
Customer Focused Events
Event* Trigger
Financial Customer has reached credit limit and payment is overdue
Sales Salesperson alerted that customer shipment has been delayed
Customer Relationship New product costs will impact customer discounts
Human Resources Employee associated with a large account has transferred - new representative needed
Manufacturing Customer specs have changed and machine calibrations need to be altered